Stakeholder Power Mapping Matrix: Internal LGBTQI+ Support
Dormant Supporters
- Power-Interest Quadrant: High Power, Low Interest (Latent)
- Engagement Strategy: Subtly engage on issues around LGBTQI+ policies that align with broader party values. Bring allies from women’s & youth units to underline universality of the issue.
- Goal: Engage them on the personal journeys of your queer stories ‘coming out’ ‘being queer in the party’ ‘challenges’. Show them how this can be a vote winner not loser for the party.
Grassroots Supporters
- Power-Interest Quadrant: Low Power, High Interest (Supporters)
- Engagement Strategy: Involve them in advocacy, training, and events. Use them to reach out to peers and amplify campaigns. Make them visible champions in ‘personalized storytelling’.
- Goal: Build a grassroots movement to pressure decision-makers from the ground up.
Latent Opponents
- Power-Interest Quadrant: Medium Power, Low Interest (Latent)
- Engagement Strategy: Reassure them that LGBTQI+ policies won’t disrupt core priorities. Avoid confrontation. Find common ground (e.g., rights framed within broader human rights).
- Goal: Neutralize their opposition, ensuring they don’t actively undermine the campaign. Aim for them to at least not oppose and consider support as a secondary issue.
Key Opponents
- Power-Interest Quadrant: High Power, High Interest (Key Players)
- Engagement Strategy: Important not to waste too much time or resources here - time you can’t afford. If some of these are prominent like Party President, match their power with an ally of equal strength to engage.
- Goal: Minimize their influence and opposition by strategically engaging with powerful allies.
Allies
- Power-Interest Quadrant: High Power, High Interest
- Engagement Strategy: Engage directly through dialogue. Provide talking points and evidence. Showcase success stories within the party.
- Goal: Mobilize them to support you actively. To add their voice and words to LGBTQI+ campaigns and ultimately will influence others.