What is your political strategy to achieve your goals?
Case Study: LGBTQI+ campaign
Main priorities and steps in stakeholder engagement:
Identify Stakeholders
Allies: Supportive members, likely from the progressive wing, younger members, women’s group, unions or inclusive leaders.
Opponents: Those skeptical of LGBTQI+ campaigns, including conservative factions, religious members, and strategists worried about voter alienation.
Categorise Stakeholders (see Power-Mapping Matrix)
High Power, High Interest Allies: Core allies: prioritize them for direct engagement.
High Power, Low Interest (dormant): Influential but neutral; aim for passive support.
Low Power, High Interest (Supporters): Passionate but less influential; involve in grassroots activities.
Medium Power, Low Interest (Staff, Strategist): Minimal focus needed; keep them informed, try to neutralize and see election benefits.
High Power, Low: Religious based value opponents. Don’t waist too many resources as can break moral. Fight might with might.
Engagement Strategy for Allies
Key Players: Involve them in policy creation, provide advocacy materials, and highlight party success stories.
Supporters: Engage them in events and advocacy roles to boost grassroots support.
Neutralizing Opponents
Key Opponents: Avoid confrontation; address concerns and seek common ground.
Latent Opponents: Offer reassurances that LGBTQI+ policies align with their priorities; avoid actions that could provoke opposition, electoral benefits.
Communication Channels
Tailor outreach methods (public forums, small meetings, etc.) according to each stakeholder’s influence and interest.
Provide regular updates to reinforce ally support while monitoring opponents